Post by account_disabled on Jan 9, 2024 6:00:03 GMT
Personalization is a large part of digital marketing, and one exciting attribution tool will be individualized product offerings based on previous viewing and purchase activity. As an example, if you buy a product that you only need one of, like a barbecue, you won't be shown barbecues again but complementary products. The customer journey will likely be longer with this type of tool, but it will also be more profitable. No matter where your company is in its digital transformation, choosing a marketing attribution model that works is crucial.
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