Post by account_disabled on Jan 9, 2024 8:45:57 GMT
Farrell Published: December 21, 2023 Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. ppc keyword research represented by a hand holding a laptop With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile. Free Guide, Template & Planner:
How to Use Google Ads for Business In this post, I’ll walk you Telegram Number through everything you need to know about PPC keyword research — from why it matters to how to begin researching and beyond. Table of Contents What is PPC keyword research? Why does PPC keyword research matter? How to Research PPC Keywords Best PPC Keyword Research Tools What is PPC keyword research? PPC keyword research refers to the process of identifying keywords to include in pay-per-click advertising campaigns, usually through Google Ads or other search engine marketing platforms. The goal is to identify keywords you want to bid on as part of your PPC campaigns. Then, your ads will display when users search for those keywords. Here’s how keywords are categorized: Average Monthly Searches: The number of times the keyword is searched per month on the search engine. Cost-per-Click:
An estimate of how much you’ll pay each time a user clicks your ad when it appears for this keyword. Competition (CMP): A score from 0-100 in Google Ads’ Keyword Planner that indicates the level of competition for placing an ad for a keyword. When looking for new keywords in Keyword Planner, these are denoted as low, medium, or high. Top of Page Bid: An estimate of how much you’ll need to bid on a particular keyword to ensure your ad appears in the keyword’s search results. Since this can fluctuate, Keyword Planner gives you both a low-range and high-range estimate. These basic metrics are important because they can help you estimate the amount you’ll need to spend per month on your ads for them to be effective. Different Types of PPC Keywords
How to Use Google Ads for Business In this post, I’ll walk you Telegram Number through everything you need to know about PPC keyword research — from why it matters to how to begin researching and beyond. Table of Contents What is PPC keyword research? Why does PPC keyword research matter? How to Research PPC Keywords Best PPC Keyword Research Tools What is PPC keyword research? PPC keyword research refers to the process of identifying keywords to include in pay-per-click advertising campaigns, usually through Google Ads or other search engine marketing platforms. The goal is to identify keywords you want to bid on as part of your PPC campaigns. Then, your ads will display when users search for those keywords. Here’s how keywords are categorized: Average Monthly Searches: The number of times the keyword is searched per month on the search engine. Cost-per-Click:
An estimate of how much you’ll pay each time a user clicks your ad when it appears for this keyword. Competition (CMP): A score from 0-100 in Google Ads’ Keyword Planner that indicates the level of competition for placing an ad for a keyword. When looking for new keywords in Keyword Planner, these are denoted as low, medium, or high. Top of Page Bid: An estimate of how much you’ll need to bid on a particular keyword to ensure your ad appears in the keyword’s search results. Since this can fluctuate, Keyword Planner gives you both a low-range and high-range estimate. These basic metrics are important because they can help you estimate the amount you’ll need to spend per month on your ads for them to be effective. Different Types of PPC Keywords