Post by account_disabled on Jan 16, 2024 7:12:19 GMT
One of our experts will be in touch within 24 hours! 1. Creating short-form, authentic videos To kick off, let’s talk about creating short-form, authentic videos. Short-form videos have been trending in the past few years due to their easy digestibility and the rise of popular platforms like TikTok. As of 2024, it’s no different. Short videos will continue to dominate the social media space and be an integral format for boosting engagement with your audience. The one aspect that changed? Authenticity. We’ll talk about this more when we go over deinfluencing and brand imaging, but authenticity is going to be a big trend for 2024.
Users are becoming exhausted by “staged” and “fake” content –– they’re looking for Job Function Email List genuine content that resonates with them. How to capitalize on this social media trend When you plan out your content throughout 2024, plan to make short-form videos for different platforms. Focus on content you can pack into a quick 1-2 minute video. Additionally, think about ways to present your brand to your audience authentically. Don’t try to be overly salesy or take on a persona that doesn’t fit your brand. Expert insights from Anna Lewis Social Learning & Development Lead
“Users want to know who your brand truly is—and they want to know it quickly. But at the same time, your audience doesn’t want you to dominate the conversation; they want you to participate in it, which can be achieved through shorter format videos. Other platforms like YouTube, Instagram, and Pinterest have taken note of this and are pushing out more ways to utilize short-form videos on their platforms.” 2. Using social media platforms for research To continue this list of trends in social media marketing, let’s talk about using social media platforms for research.
Users are becoming exhausted by “staged” and “fake” content –– they’re looking for Job Function Email List genuine content that resonates with them. How to capitalize on this social media trend When you plan out your content throughout 2024, plan to make short-form videos for different platforms. Focus on content you can pack into a quick 1-2 minute video. Additionally, think about ways to present your brand to your audience authentically. Don’t try to be overly salesy or take on a persona that doesn’t fit your brand. Expert insights from Anna Lewis Social Learning & Development Lead
“Users want to know who your brand truly is—and they want to know it quickly. But at the same time, your audience doesn’t want you to dominate the conversation; they want you to participate in it, which can be achieved through shorter format videos. Other platforms like YouTube, Instagram, and Pinterest have taken note of this and are pushing out more ways to utilize short-form videos on their platforms.” 2. Using social media platforms for research To continue this list of trends in social media marketing, let’s talk about using social media platforms for research.